Visa takes 30 cents of every $4 cone. On a July Saturday, that adds up fast.

Percentage fees hit hardest on small tickets — and nobody's tickets are smaller than yours. FeeSlicers sets up compliant dual pricing for independent ice cream shops: card-price customers cover processing, cash customers pay less, and you pay one flat $40/month. Set up personally by George, a 20-year payments veteran who answers his own phone.

Ice cream shop owner handing a waffle cone across the counter on a summer day

Small tickets, big card mix, and a fee on every single one.

Ice cream is the small-ticket business — and card fees are a percentage plus a per-swipe charge, which means tiny transactions carry the heaviest load. A shop doing $15,000 a month in cards at a typical effective rate is handing over roughly $435 a month at the exact time of year it's earning its living. Fees peak precisely when your season does.

You can't make the cone cheaper to make. But the fee line? That one moves.

Families lined up at the walk-up window of a small-town ice cream shop on a summer evening
Customer tapping a phone on a payment terminal at an ice cream shop counter

Dual pricing fits a scoop shop like a waffle cone fits a double.

Your menu board already lists prices — showing a cash price and a card price is one more line, not a new system. The terminal displays both, does the math, and keeps the line moving; nothing slows down at the window. Cash-paying families pay less and feel it. Card-tapping customers cover the cost of the tap — which is exactly the model the card brands built these programs to allow.

Dual pricing applies to both debit and credit, so it covers everything from the teenager's debit card to the tourist's rewards Visa.

What a season's worth of fees actually looks like.

Example math (your statement tells the real story — that's what the free review is for):

A seasonal shop running $15,000/month in cards through its peak months pays about $435/month in processing at a 2.9% effective rate. Over a six-month season, that's roughly $2,600 gone. Under dual pricing, processing moves into the card price and the shop pays the flat $40/month program fee instead. The line at the window doesn't change. The statement does.

Example for illustration; actual savings depend on your volume, ticket size, card mix, and current rates. George will run your real numbers from one statement.

Hand holding a double-scoop waffle cone in golden evening light outside an ice cream shop

Questions ice cream shop owners ask us most.

Isn't 3% basically nothing on a $4 cone?

It's 30 cents — times every cone, sundae, and shake, all season long. Small-ticket businesses pay the highest effective rates in retail because per-transaction charges stack on top of the percentage. That's why the fee line on your statement looks so much bigger than "3%" sounds.

My season is only five or six months. Does this still make sense?

Fees spike exactly when your volume does, so the season is when the program earns its keep. Bring George a peak-month statement and an off-month statement and he'll walk the full-year math with you honestly — if it doesn't pencil for your shop, he'll say so.

Will two prices slow down my line?

No. The board shows both prices, the terminal does all the math automatically, and the transaction takes exactly as long as it does today. We provide the compliant signage.

Is this legal in my state?

Dual pricing is legal in all 50 states. Surcharging — a different program, credit cards only, flat 3% — is legal in most states but not all. We put your state's rules in writing before you sign anything.

What does it cost?

One flat $40/month program fee. Most shops qualify for a free terminal on eligible devices — George will confirm what yours qualifies for.

Legal in all 50 states. Compliant down to the signage.

Dual pricing is legal everywhere in the U.S. We handle the card-brand rules — signage, terminal configuration, program registration — so compliance is our job, not one more thing on your summer to-do list.

We know seasonal small business, and we know payments.

FeeSlicers was founded by two payments veterans who built and sold a payment gateway (PayLeap). George has spent 20+ years setting up independent food-service merchants — he sets up your shop personally, walks your staff through the terminal before opening day, and picks up when you call in the middle of your rush. No disappearing rep. No call center.

Call George: (574) 238-1397

What George tells every scoop shop owner.

Percentage fees were designed for big tickets, and you sell the smallest tickets in town — that's why your statement stings. The card brands built these programs themselves. Your card customers cover it, your cash customers pay less, and the terminal handles debit versus credit automatically. One statement, and I'll show you your number before the weekend.
— George, co-founder, 20+ years in payments

Terminals that keep a summer line moving.

We set shops up on proven dual-pricing hardware — Valor countertop and handheld terminals and the Dejavoo QD4 — shipped pre-configured and walked through with you personally before your season starts. Most shops qualify for a free terminal on eligible devices; George will confirm yours.

Valor VL550 payment terminal

Valor VL550 — countertop

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Valor VP550 handheld payment terminal

Valor VP550 — handheld

See the Equipment →
Dejavoo QD4 smart payment terminal

Dejavoo QD4

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Find out what your shop could be saving this season.

Free statement review, no obligation. Tell us a little about your shop and George will show you the exact number — usually the same day.

Or call George directly: (574) 238-1397