Two prices that hold up from the slow months to the busiest weekend in March.
FeeSlicers co-founder Aaron McClone is based in Bradenton. We set up dual pricing for Gulf Coast businesses: a card price and a cash price on every item, posted the way Florida law and the card brands expect, whether the customer is a regular or here for the week.
Example: the card price is about 4% higher than the cash price.
Two minutes to start. No obligation. George takes it from there.
A customer base that changes with the calendar.
On the Gulf Coast, the people at your counter in February aren't the same people as in September. Seasonal residents come back for the winter, spring break fills the beaches, and summer brings families on vacation. Visitors from other states and other countries don't know your shop, and they often don't know how two prices work.
That's why the posting matters here. The card price goes on the board, the cash price sits next to it, and the North customer notice at the door and register explains the rest, in English and Spanish. A visitor reads it once and pays how they like. Your staff doesn't have to explain it twenty times on a Saturday.
Who we set up along the coast.
Restaurants and waterfront grills
Two columns on the menu, tableside payment on a handheld Smart Terminal Mini, and Quick Service mode for counter-order spots. A $14.00 grouper sandwich is $14.56 on a card.
Ice cream and frozen treats
Small tickets and long lines in season. A $5.00 cone is $5.20 on a card. For merchants boarded on or after October 1, 2026, the $9.95/month Edge program fee doesn't start until the fourth month. More for ice cream shops →
Beach shops and rentals
Sunscreen, towels, chair and umbrella rentals. Retail mode handles inventory and barcode scanning, and a handheld Smart Terminal Mini works on the sand.
Marinas, bait shops and charters
Bait counters, ship's stores and charter deposits. A $30.00 bait-and-ice order is $31.20 on a card. Payments Hub's virtual terminal and card-on-file handle deposits taken over the phone.
What Florida law says.
Cash discounts are expressly allowed. Florida's old surcharge ban, Fla. Stat. § 501.0117, was struck down by the 11th Circuit in Dana's Railroad Supply v. Attorney General (2015) as an unconstitutional restriction on speech. It's still on the books but can't be enforced as written, and the same statute expressly allows cash discounts. A posted card price with a lower cash price is the cleanest structure in Florida.
Restaurants have a newer rule to know. Fla. Stat. § 509.214, effective July 1, 2026, sets disclosure rules for food service establishments. It treats a credit card surcharge as an "operations charge" and requires the amount or percentage and its purpose on menus, ordering websites and apps, a notice on the face of the bill, and separate receipt lines for gratuity, any operations charge, and sales tax.
That law is written for surcharges and other added charges. A posted card price with a cash discount is a different structure: the card price is the menu price. But if anything on your menu, app or bill could read as an added charge, follow § 509.214's rules. George goes through your menu, online ordering and receipts with you before you launch.
The details, sources and the date we last checked them are on our Florida page.
Local, with George on every setup.
Aaron McClone, former CTO of PayLeap, lives in Bradenton and runs FeeSlicers' technology and our 50-state law guide, including the Florida page. George Fattal, our co-founder with more than 20 years in payments, handles every merchant setup by phone: which Payanywhere device fits, how your menu reads, and every line of your agreement.
George configures your device for two prices before you go live, and you'll talk to him when you have a question afterward.
About us →What it costs.
One free Payanywhere Smart device per location for qualifying merchants through December 31, 2026. Requires a $5 monthly service fee and a $25 monthly minimum. Software subscription applies.
Gulf Coast questions.
Does Florida's 2026 restaurant law ban dual pricing?
No. Florida expressly allows cash discounts. Fla. Stat. § 509.214 sets disclosure rules for surcharges and other added charges at food service establishments; if anything on your menu, app or bill could read as one, follow those rules. The Florida page has the details.
Will tourists understand two prices?
The North customer notice at your door and register explains it in English and Spanish, and the terminal shows both totals before the customer pays. Many people recognize the idea from cash and card prices at the gas pump.
I'm a seasonal business. When does the program fee start?
For merchants boarded on or after October 1, 2026, the $9.95/month Edge program fee starts in your fourth month. Device software subscriptions apply monthly; program and device costs are on our pricing page.
Do you work outside Bradenton, Sarasota and Tampa?
Yes. Those are our home markets in Florida, but we set up merchants anywhere in the state and across the country.
Get two prices posted before the season turns.
Tell us about your business in two minutes. George will call, walk you through the Florida rules and the costs, and answer every question before you sign.
Two minutes to start. No obligation. George takes it from there.